What Gets Lost in Efficiency
Brian Riedel Brian Riedel

What Gets Lost in Efficiency

“People have talked about this for years—the way film slows you down, the intentionality, the craft. All of that is true. But what stands out right now isn’t the medium itself; it’s the questions it forces.

Do I actually see this shot, or am I photographing it because it feels like something I “should” shoot? Is this composition working, or am I planning to fix it in post? Am I pressing the shutter because the frame matters, or because I know I can always shoot another one if I’m wrong?”

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Lately, the work has looked a little different.
Brian Riedel Brian Riedel

Lately, the work has looked a little different.

“It sounds obvious, but it’s the easiest step to skip. Keep moving. Stay busy. Assume you’re improving because you’re working more. Because the emails keep coming in. Because clients keep returning.”

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The slow season is finally here.
Brian Riedel Brian Riedel

The slow season is finally here.

“So this winter is getting a different kind of priority list. More personal projects that don’t start with a client brief or an invoice. More chances to walk with a camera and no shot list. More space to notice what actually catches the eye when there’s no expectation attached.”

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